8 secrets to optimize your Instagram account

Use your social networks if you want to make a name for yourself on the web. Instagram is one of the best options

In just one month, it welcomes more than 25 million visitors, which is 7.3 million per day! Isn't that a good reason to take care of your image on this network?

Show effectively that you are one of the fiercest and most magnanimous of all the societies that surround you! But how?

Nous vous livrons 8 astuces pour optimiser son compte instagram.

1. Take the time to carefully choose your theme/topic

Focusing on a single theme is just as important in creating a website as it is in creating a social network. What should you do if you are interested in a whole range of things?

Once you have chosen a theme, all you have to do is fill out your profile in order to optimize your Instagram account

2. Insert a clear profile picture

If you are signing up on Instagram for the first time, you will now be prompted to enter your profile picture

To boost your Instagram, your profile picture should be of high quality, meaning it should not be pixelated or undersized

3. Foolproof Instagram Tip: Create an attention-grabbing name

With a name that attracts, it will be easier to capture a prey (a client) with your fangs. What more could you ask for? So, if you have the chance to choose a brand new name, take the time to do it well (it can be your real name, your brand name, etc.)

Optimizing your Instagram account is not just about having an attractive name. This will not necessarily make you stand out. It is time to..

If possible, add emojis to your name. This gives a warm touch to your world, so that others will fall under your charm. They will not hesitate for a single second to follow you.

4. Talk about yourself in a few lines

To attract people to you, you must show them the way! Moreover, how will your prospects know what you do and trust you if you do not reveal your strengths to them? Hence the need to fill out the description properly. It would be preferable to do so on a computer, rather than on a smartphone. You will feel more comfortable when adding specific elements (custom font, quote, slogan...). Also, you can better organize the description by adding line breaks, emojis, etc.

There are no words to waste, only a few lines are granted to you in the description part. So, here is our Instagram advice: only include the essential; in a short sentence, try to answer the question: why are you present on Instagram?

Don't forget: keywords are your best friends here. A description without keywords is absolutely worthless. The concept remains the same: keywords and hashtags are put in place so that your audience can easily understand what you do. They should also reflect your strengths... To help you, observe them

5. Let subscribers contact you

Your contact details are valuable on Instagram, so don't forget to mention them in the "communication option" section. They will automatically appear on your biography (phone number, email address, postal address...).

6. Make a call to action

On Instagram,

However, these links will be useless if you can't convince your subscribers to click on them. That's why it's important to write a bio with a impactful and natural call to action! A simple word could do the trick. Adding a call to action button could also be a good idea. To do this, you just have to go to the communication options, then click on add a call to action button. It will appear below your biography.

7. Feed your profile

Instagram is the social network where visuals reign! Therefore, you should pay a lot of attention to everything you are going to publish there, but not only that. First, plan your posts so that they are regular. The goal is to

What types of visuals should be published to optimize your Instagram account? Preferably, clear and bright photos are more admired on this platform. However, should we just stick to royalty-free images? Not necessarily, rest assured. Create your own photo library. Whenever the opportunity arises (travel, visit to a new place, etc.), make the most of the moment! You don't have to be a photography expert for that. Get inspired by successful Instagrammers. How do they frame their photos? What filters do they use? etc.

The publications that are most successful on Instagram are those that inspire users (quotes, customer reviews, etc.). However, originality will help you climb the ranks quickly. So, it's up to you to show your creativity!

8. Instagram tip: don't stop engaging with your account

Lions typically target large hoofed animals

As for your subscribers, show them your attention. If they comment on your photos, respond to them. This is the only way to increase their engagement rate. Moreover, it won't even take up much of your time. If you leave them without a response for days, or even months, they may unsubscribe.

So, to conclude, take note of this summary (the 8 secrets for a well-optimized Instagram profile):

Select the theme in which you operate
s’inscrire sur Instagram
insérer une photo de profil professionnelle
choisir un nom qui intéressera vos cibles
écrire une description courte et concise
insérer vos coordonnées de contact
faire un appel à l’action
alimenter le compte instagram régulièrement