8 secrets to optimize your Instagram account
Use your social networks if you want to make a name for yourself on the web. Instagram is one of the best options
In just one month, it welcomes more than 25 million visitors, which is 7.3 million per day! Isn't that a good reason to take care of your image on this network?
Show effectively that you are one of the fiercest and most magnanimous of all the societies that surround you! But how?
We deliver you 8 tips to optimize your Instagram account.
1. Take the time to carefully choose your theme/topic
Focusing on a single theme is just as important in creating a website as it is in creating a social network. What should you do if you are interested in a whole range of things?
It might be better to open multiple Instagram accounts. However, it would be a waste of time if you are not actually going to dedicate yourself to each of them. For occasional posts, stories can suffice
These are ephemeral posts that will disappear after 24 hours. However, be careful not to stray too far off topic.
Once you have chosen a theme, all you have to do is fill out your profile in order to optimize your Instagram account
Perhaps you already have a Facebook account. If that's the case, they both need to be consistent, that is:
same category of business (edit profile > category > company information). Finally, don't forget to think about your target audience
Will the topic that your account focuses on really interest them? To make sure it does, ensure that your posts provide them with real added value (we will talk more about this in a moment).
2. Insert a clear profile picture
If you are signing up on Instagram for the first time, you will now be prompted to enter your profile picture
It should reflect who you are or what you do, without even needing to roar like a lion to announce your presence. Either a photo of yourself or your brand's logo is recommended. Indeed, logos are very practical
Thanks to them, you will easily stand out from the other prides of lions in your territory!
To boost your Instagram, your profile picture should be of high quality, meaning it should not be pixelated or undersized
The goal is for it to be well visible, both on mobile and desktop. In this regard, the exact dimension of a profile picture on Instagram is150 x 150 pixels minimumAn image of larger dimensions will not harm your account; Instagram will automatically resize it for you.
3. Foolproof Instagram Tip: Create an attention-grabbing name
With a name that attracts, it will be easier to capture a prey (a client) with your fangs. What more could you ask for? So, if you have the chance to choose a brand new name, take the time to do it well (it can be your real name, your brand name, etc.)
Next, make sure that the name that appears in the search results is actually the one you have chosen, not the username. This way, your customers will have no difficulty finding you on Instagram. Visibility guaranteed!
Optimizing your Instagram account is not just about having an attractive name. This will not necessarily make you stand out. It is time to..show your dewy clawsand to add the most searched keywords in your field to your name
For example:Lions Creative SEO agency the keyword added to the brand name is here:SEO agencyBy doing so, if your potential clients are searching for something related to your field, you have every chance of appearing in search results. The only thing left to do is to figure out how to find the right keywords. Put yourself in the shoes of your future followers. What are they likely to type as a keyword in the Instagram search bar to find you? What hashtags? Etc.
If possible, add emojis to your name. This gives a warm touch to your world, so that others will fall under your charm. They will not hesitate for a single second to follow you.
4. Talk about yourself in a few lines
To attract people to you, you must show them the way! Moreover, how will your prospects know what you do and trust you if you do not reveal your strengths to them? Hence the need to fill out the description properly. It would be preferable to do so on a computer, rather than on a smartphone. You will feel more comfortable when adding specific elements (custom font, quote, slogan...). Also, you can better organize the description by adding line breaks, emojis, etc.
There are no words to waste, only a few lines are granted to you in the description part. So, here is our Instagram advice: only include the essential; in a short sentence, try to answer the question: why are you present on Instagram?
Don't forget: keywords are your best friends here. A description without keywords is absolutely worthless. The concept remains the same: keywords and hashtags are put in place so that your audience can easily understand what you do. They should also reflect your strengths... To help you, observe themaccounts of other brandsespecially those who work in the same field as you). Far from the idea of blindly copying them. To optimize your Instagram account, all you need to do is draw inspiration from them and remain unique.
5. Let subscribers contact you
Your contact details are valuable on Instagram, so don't forget to mention them in the "communication option" section. They will automatically appear on your biography (phone number, email address, postal address...).
6. Make a call to action
On Instagram, the places where you can roar are limited, meaning the places where you can integrate links. So, take advantage of the small space offered to you in your biography to insert a link to other sites: Yelp, Eventbrite or another... Maybe it's for a reservation, for buying a ticket, etc. For larger accounts, it is possible to add links in stories (this may motivate you to work even more on your Instagram account)..
However, these links will be useless if you can't convince your subscribers to click on them. That's why it's important to write a bio with a impactful and natural call to action! A simple word could do the trick. Adding a call to action button could also be a good idea. To do this, you just have to go to the communication options, then click on add a call to action button. It will appear below your biography.
7. Feed your profile
Instagram is the social network where visuals reign! Therefore, you should pay a lot of attention to everything you are going to publish there, but not only that. First, plan your posts so that they are regular. The goal is tobecome the king, become popular thanks to likes and comments. Only then can you get more traffic, and therefore, boost your instagram. The more traffic there is, the better the account is referenced.
What types of visuals should be published to optimize your Instagram account? Preferably, clear and bright photos are more admired on this platform. However, should we just stick to royalty-free images? Not necessarily, rest assured. Create your own photo library. Whenever the opportunity arises (travel, visit to a new place, etc.), make the most of the moment! You don't have to be a photography expert for that. Get inspired by successful Instagrammers. How do they frame their photos? What filters do they use? etc.
The publications that are most successful on Instagram are those that inspire users (quotes, customer reviews, etc.). However, originality will help you climb the ranks quickly. So, it's up to you to show your creativity!
8. Instagram tip: don't stop engaging with your account
8. Instagram tip: don't stop engaging with your account
Lions typically target large hoofed animalsAnd you, would you be interested in big clients? In that case, stop hiding your clawsAfter optimizing your Instagram profile, it's time to step up your game:the hunt for customers. So, liven up your Instagram profile as often as possible. To start, build relationships with other Instagram users, especially those who are experts in the field and operate in the same industry as you. Simply search for them using the Instagram search bar. Then, get noticed by tagging their account in some of your posts. The rest will come naturally: interactions. In return, you should like and comment on their photos.
As for your subscribers, show them your attention. If they comment on your photos, respond to them. This is the only way to increase their engagement rate. Moreover, it won't even take up much of your time. If you leave them without a response for days, or even months, they may unsubscribe.
So, to conclude, take note of this summary (the 8 secrets for a well-optimized Instagram profile):
Select the theme in which you operate
Sign up on Instagram
Insert a professional profile photo
Choose a name that will interest your target audience
write a short and concise description
Insert your contact information
make a call to action
Regularly update the Instagram account