7 steps to appear on the first page of Google

Would you like to

But before that, you must choose between:

• Position yourself in paid search results

• Se placer dans la recherche locale ;

• Enfin, profiter des résultats organiques.

If the first option is paid, the other two are free. It is therefore quite clear that startups prioritize local and organic search.

How do these techniques work?

• Paid search

With this method, your website name will definitely be found on the first page of Google! It will either be placed at the top or at the bottom of the results, under the "ad" label. These results are typically based on very specific keyword queries. Startups using this alternative aim to compete with large companies that have managed to rank in the natural search results over the years.

• Local search

The results of local searches can be found on Google Maps. Therefore, it is important for businesses that choose this solution to have an account

• Organic search

The principle of organic search is to

Get ready, we are about to tackle the

The 7 steps to appear on the first page of Google

1. Appearing on the first page of Google means searching for the right keywords

When searching for information on Google, internet users all use keywords (even without knowing it). That is why you must start the work by researching the

There are several keyword planning tools, including Google (go to your account

The process is simple. If you haven't had the opportunity to sign up for Google Ads yet, it's high time to take the plunge. You must then go to "tools", "keyword planner", and "search for new keywords". Follow all the instructions given to you. In the end, you will find a button "get ideas". This is where the most popular keywords will appear, followed by the estimated average number of monthly searches. Finally, note down the keywords that interest you somewhere. We will come back to them later.

2. Registration on Google My Business

Completely free, the Google My Business listing is very important! Not only will your company appear in local search results, but also in organic search results because of it. How? Google highlights the

The first thing to do is to sign up. If you don't remember whether you have a Google My Business account or not, it's simple, just go here:

When displaying the results, you will gain a lot of space on the first page of Google. What more could you ask for? Indeed, Google sorts the information it highlights. It will display them in a panel, to the right of the results. However, you must know how to attract attention:

• Write the

• Lors de votre inscription, vous êtes amené à choisir une catégorie, c’est-à-dire le domaine dans lequel vous intervenez. Veillez bien à le choisir, de manière à rendre votre site pertinent pour les moteurs de recherche. 

• Faites en sorte d’obtenir des avis positifs de vos clients. Aussi, répondez à ces avis, même si quelques-uns d’entre eux sont négatifs. 

• Enfin, il faut que les informations qui s’y trouvent soient mises à jour et conformes à vos autres profils dans Yelp, Angie’s List… (notamment pour l’adresse et le numéro de téléphone).

3. Website optimization itself

Now that the keywords are at your disposal, it's time to use them! They don't just belong in blog articles; it would be best to

• Basic information: company name, physical address, email address, phone number, etc. To make them visible, opt for text formats.

• Les titres à différents niveaux.

• Des articles de blog écrits régulièrement.

• Vos coordonnées de contact. N’oubliez pas toutefois d’intégrer une carte map au niveau de la page de contact. C’est simple à réaliser : il suffit de vous rendre sur l’adresse de votre entreprise sur Google Map ; ensuite , cliquez sur le bouton “partager”, et un autre bouton apparaîtra : “intégrer”. En cliquant sur ce bouton, vous aurez un code que vous pourrez alors insérer dans la page concernée.

• Les méta descriptions, c’est-à-dire : un résumé du contenu de page (165 caractères).

Certainly, all of this takes time. Hence the importance of using

4. Designing a responsive website

Did you know: nowadays, the

One of the tools that you can use is none other than

The

5. Link Building

Why are links interesting? If you manage to obtain several quality links, you will prove to Google that you are not alone, that your site is linked to others. Google loves these kinds of sites! To get these links:

• Sign up on online platforms, such as Yelp or

• La seconde manière de créer des liens, c’est de manière indirecte. Vous devez attendre que les autres parlent de vous. Et si cela n’arrive jamais ? Comment se faire connaître alors qu’on débute ? Ce ne sont que des idées, mais vous pouvez être plus créatif que nous : organisez des événements de temps en temps, envoyez des communiqués de presse, rédigez des articles invités pour d’autres blogs, soyez présent sur les forums (Quora, Reddit, etc.) et réseaux sociaux professionnels (LinkedIn notamment)… Evitez de faire de l’auto promotion. En revanche, soyez la solution dont les autres ont besoin.

However, some preliminary work would be welcome. You are better off taking care of your biography on each of your accounts. Don't forget to mention the address of your website there.

6. Gathering positive reviews

By seeing positive reviews on the internet, internet users will be more inclined to trust you. They won't hesitate for a second to click on your site, which will then appear on the first page of Google. So all that's left is to find the right method to collect positive reviews (either from your clients or your staff):

• Make a direct request, by email or in person.

• En guise d’invitation, envoyez-leur un lien qui mène vers la page d’avis.

• Créez une page spécialement destinée aux avis dans votre site web (le lien qui y mène se placerait bien dans le pied de page par exemple).

To ensure that you only receive positive reviews, here is a tip: first send surveys to your customers or staff. Follow up with those who have given you a high rating to ask them to post a review on your website, Google My Business listing, or other platform.

7. Content is king

To ensure maximum visibility, pay special attention to the content on your site. First, it should be optimized for natural referencing. Next, publish articles regularly (at least once a week). Keeping a publication calendar can be very helpful!

Other tools to support good natural referencing

To make sure you are moving in the right direction, and ultimately appear on the first page of Google, these SEO tools are what you need.

• Google Keyword Planner Tool

• Google Trends – Cet outil répond à la question suivante : de quoi parlent les internautes le plus ? 

• Localworks by Yahoo! – C’est un annuaire qui regroupe bon nombre d’entreprises, lesquelles vous aideront à gérer votre réputation sur internet.

• Can I Rank? – Il vous montre comment faire pour améliorer votre classement sur Google.

• Moz Link Explorer – Grâce à lui, vous serez désormais au courant de tous les sites qui parlent de votre blog.

• Check My Links– Il agit un peu de la même manière que le précédent outil : rechercher les liens qui pointent vers votre site.

They do not just give you keyword ideas, far from it, they also analyze the performance of your site, guide you, etc.